Like artificial intelligence, this book promises a lot. And it delivers! By clearly explaining AI’s fundamentals and identifying the keys to its successful implementation, the book is essential reading for corporate executives, small business operators, and individuals running non-profit organizations.

Maisel, Zwerling, and Sorensen have created a brilliant primer for understanding and implementing AI programs. Rich with successful business case studies, their insights are essential to the success of any executive hoping to build a performance-based culture using data-driven decisions.

AI-enabled analytics is the next enabler of sustainable growth in today’s volatile, uncertain and hyper-competitive world. This guide lays out a practical approach to harnessing the power of data and analytics supported by relevant and insightful use cases. Whether deep into creating an analytics powerhouse or ready to embark upon the journey there are lessons that can help ensure implementation success and ongoing strategic value.